Founding & Growing Forge & Spark
I didn’t set out to build a marketing agency. I set out to do work that felt true. One thread runs through all of it: a deep love of meaningful stories and the people who tell them. It’s been the constant in a career that was anything but linear. I studied journalism, then went deeper […]
Beyond Positioning: Why Brand Messaging Is the Missing Link for Powerful, On-Brand Communication
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
2025 Social Impact Report
In 2025, I’m proud to say that Forge & Spark doubled down on the work that matters most to us: helping purpose-driven teams communicate with clarity and heart—all while strengthening our own practices as a women-led, values-driven B Corp.
How to Define Who Your Audience Is–and Who To Repel
Learn how to attract the right audience and repel the wrong one by defining both who your content is for and who it’s not for. A blend of demographic and empathetic understanding is key.
Define Your Content Value Proposition and Create Content To Connect
Some of you may know that I’ve been working on a book for the past year or two. And you may have stopped asking about it because of the pained and frazzled expression that occasionally flashed across my face at the question. If this was the case with you, bless you. The good news is […]
7 Essential Social Media Accessibility Best Practices for Inclusive Content Creation
At Forge and Spark, we believe in continuous learning. As an agency rooted in mentorship and constant growth, this philosophy shapes everything we do. Accessibility, in particular, is something we care deeply about—not just because it aligns with our values, but because it’s essential to creating content that truly includes everyone. For us, accessibility isn’t […]
The Strange Genius of the Octopus and How it Relates to Exceptional Content Marketing
In his 1973 book Octopus and Squid: The Soft Intelligence, Jacques Cousteau tells a charming story. “Our friend Gilpatric … brought an octopus home and put it in an aquarium, which he then covered with a heavy lid. A short time later, the aquarium was empty, and Gilpatric found the octopus going through his library, […]
5 Ways to Ensure That Your Content Feels (And Is!) Authentic
We’re all wise to the ways of marketers. We’re all wary of the hidden ask; we’re all looking for the hidden pitch—or the one to come just after we’ve lowered our guard. So why, as brands and businesses, would we ever try to hide, or disguise what we’re doing with content marketing? This is really what […]
4 Steps to More Compassionate Messaging
How to Craft Compassionate Messaging In difficult times, clear and compassionate messaging is crucial. And right now, it’s essential. This checklist will guide you through reviewing and reworking your content to ensure it’s hitting all the right kindness notes. Step 1: Listen Take some time to understand the landscape. Review competitor messaging Understand audience concerns […]